Policy-safe campaigns
Creative and targeting built to stay within platform health policies from the start.
Clinics, hospitals and specialty practices building trusted patient enquiry flow.
Healthcare marketing carries a duty the other industries do not. Claims have to be defensible, data has to be handled carefully, and the tone has to earn trust rather than manufacture urgency.
Creative and targeting built to stay within platform health policies from the start.
Google Business Profile, location pages and review velocity for the catchment area.
Enquiry to confirmed appointment, with reminders that reduce no-shows.
Patient information kept out of ad platforms and treated with appropriate restraint.
The combination is chosen for this industry's buying cycle — not applied from a standard package.
Technical SEO, local SEO, content strategy and durable organic growth.
Search, Display, Performance Max and YouTube campaigns built around conversions.
Targeted lead generation for real estate, hospitality, education and local businesses.
High-converting websites and landing pages engineered for speed and enquiries.
What operators in this industry usually want to know first.
Yes, within platform health policies. Creative, targeting and landing pages have to be built for those rules from the start rather than corrected after a rejection.
Carefully and minimally. Patient information is kept out of advertising platforms, and tracking is implemented so that it measures marketing performance without carrying sensitive detail.
A monthly management fee for campaign and system management, separate from media spend, which you pay directly to the platforms. The fee depends on scope, number of channels and how much technology work is involved. We quote after the first call, not before.
A monthly performance report covering qualified leads, cost per qualified lead, source performance and conversion rates — plus dashboard access for anything you want to check in between. If a number looks bad, it appears in the report before you ask about it.
We usually ask for an initial period long enough for the work to be judged fairly, because campaigns need learning time. Beyond that we would rather keep clients on results than on paperwork.
First leads typically arrive within days of launch. A reliable read on cost per qualified lead takes four to six weeks, and meaningful optimisation compounds from there. Anyone promising a transformation in week one is guessing.
Tell us about your market, your inventory and your sales team. We will show you what the marketing and technology system around it should look like.
We'll come back with a view on channel mix, a realistic cost per qualified lead for your market, and what to fix first.