Search intent mapping
Keyword sets split by buying stage, with negatives maintained weekly.
Advertising · Service
Google Advertising
Search, Display, Performance Max and YouTube campaigns built around conversions.
What's included
Account structure & audit
Keyword & negative strategy
Ad copy & extensions
Landing page alignment
Conversion & call tracking
Monthly performance review
The approach
How We Run Google Advertising.
Google captures demand that already exists. Someone typing "3 BHK in sector 79" is further down the funnel than anyone you will ever reach on social — so the job is to be there, be credible, and make the next step obvious.
Performance Max, controlled
Asset groups and audience signals structured so the algorithm has something real to learn from.
Landing page match
Every ad group points at a page that answers the exact query behind it.
Call & form conversion tracking
Offline conversion imports tie closed deals back to the keyword that started them.
Scope
Request a strategy call
What You Get.
Every engagement is scoped to your market and sales capacity, but these are the components that make up a google advertising programme.
Not sure this is what you need?
Tell us the problem rather than the service. We'll tell you honestly whether this is the right place to start.
Account structure & audit
01
Keyword & negative strategy
02
Ad copy & extensions
03
Landing page alignment
04
Conversion & call tracking
05
Monthly performance review
06
Works with
Pairs Well With.
Industries
Where We Apply It.
In practice
Related Case Studies.
Real Estate Lead Generation
A residential project needing consistent site visits rather than raw enquiry volume, with every lead traceable from ad to booking.
Focus metric: Cost per site visit
Attribution: Ad → booking
Response SLA: Under 5 min
Questions
Google Advertising — Straight Answers.
The things clients usually ask before they start.
It can be, when it is fed clean conversion data and structured asset groups. Run carelessly it becomes an expensive black box. We use it deliberately alongside Search rather than as a replacement for it.
Yes. Call tracking attributes phone enquiries to the campaign or keyword that produced them, which matters a great deal for businesses where most enquiries arrive by phone rather than by form.
A monthly management fee for campaign and system management, separate from media spend, which you pay directly to the platforms. The fee depends on scope, number of channels and how much technology work is involved. We quote after the first call, not before.
A monthly performance report covering qualified leads, cost per qualified lead, source performance and conversion rates — plus dashboard access for anything you want to check in between. If a number looks bad, it appears in the report before you ask about it.
We usually ask for an initial period long enough for the work to be judged fairly, because campaigns need learning time. Beyond that we would rather keep clients on results than on paperwork.
First leads typically arrive within days of launch. A reliable read on cost per qualified lead takes four to six weeks, and meaningful optimisation compounds from there. Anyone promising a transformation in week one is guessing.
Start Your Growth Journey
Ready To Make Google Advertising Work Harder?
Tell us where the funnel is leaking. We'll show you what a better version of it looks like.
A strategy call, not a sales pitch
Honest view of what your numbers should look like
No obligation, no long-term lock-in to start