A crowded property corridor
New Gurgaon, Dwarka Expressway, Golf Course Extension and Sohna Road all compete for the same buyer. Micro-market positioning matters more here than in almost any other Indian city.
Gurgaon is one of the most competitive advertising markets in India. Cost per click on property and B2B keywords runs well above the national average, and buyers here compare four or five options before taking a call. Winning is less about outspending and more about qualification, response speed and attribution that holds up.
Generic city pages help nobody. These are the specific conditions that change how a campaign should be built here.
New Gurgaon, Dwarka Expressway, Golf Course Extension and Sohna Road all compete for the same buyer. Micro-market positioning matters more here than in almost any other Indian city.
Cyber City and Udyog Vihar concentrate corporate decision-makers, which makes LinkedIn and account-based targeting unusually productive.
With bid levels this high, poor qualification is not a minor inefficiency — it is the whole budget.
The channel mix is chosen for this market's competition and buying behaviour.
Industries with the strongest demand in this market.
Yes. Real estate is our strongest specialisation, and the Gurgaon market — with its micro-market competition and high cost per click — is exactly where qualification and attribution matter most.
Yes. Leads can be routed by source so direct enquiries and channel partner referrals stay separated in the pipeline, with commissions tracked against the correct partner.
An audit of existing accounts and tracking, followed by an agreed definition of a qualified lead. Nothing launches before those two are settled.
A monthly management fee for campaign and system management, separate from media spend, which you pay directly to the platforms. The fee depends on scope, number of channels and how much technology work is involved. We quote after the first call, not before.
A monthly performance report covering qualified leads, cost per qualified lead, source performance and conversion rates — plus dashboard access for anything you want to check in between. If a number looks bad, it appears in the report before you ask about it.
Tell us about your project or business here and we will come back with a view on channel mix, budget and what a qualified lead should cost in this market.
A strategy call focused on this market — competition, realistic cost per lead, and where your budget should go first.
We'll come back with a view on channel mix, a realistic cost per qualified lead for your market, and what to fix first.