Meta Conversion API
Deduplicated server events matched against pixel data for full-signal delivery.
Systems · Service
Conversion API & Tracking
Server-side tracking that restores the attribution browsers no longer allow.
What's included
Tracking audit
Server container setup
CAPI implementation
Event deduplication
Offline import pipeline
Match-quality monitoring
The approach
How We Run Conversion API & Tracking.
Browser tracking degrades a little more every year. Server-side events send conversions from your infrastructure instead of the user's browser — which means the platforms optimise on complete data rather than a fraction of it.
Google Enhanced Conversions
Hashed first-party data improves match rates without exposing customer information.
Offline conversion import
Site visits, bookings and closures fed back so platforms learn what a real customer looks like.
Consent-aware
Implemented with data-handling responsibility, not around it.
Scope
Request a strategy call
What You Get.
Every engagement is scoped to your market and sales capacity, but these are the components that make up a conversion api & tracking programme.
Not sure this is what you need?
Tell us the problem rather than the service. We'll tell you honestly whether this is the right place to start.
Tracking audit
01
Server container setup
02
CAPI implementation
03
Event deduplication
04
Offline import pipeline
05
Match-quality monitoring
06
Works with
Pairs Well With.
In practice
Related Case Studies.
Business CRM Implementation
A multi-branch business handling enquiries across phone, WhatsApp, website and two ad platforms with no single record of any of it.
Sources unified: All, one inbox
Duplicates: Caught at capture
Visibility: Branch-level
Questions
Conversion API & Tracking — Straight Answers.
The things clients usually ask before they start.
Yes. The two work together — browser and server events are deduplicated so the platform sees one complete picture rather than double-counting or missing conversions.
It can be, and it must be implemented that way. Server-side tracking is a technical improvement in data quality, not a means of working around consent. We implement it with appropriate restraint around personal data.
A monthly management fee for campaign and system management, separate from media spend, which you pay directly to the platforms. The fee depends on scope, number of channels and how much technology work is involved. We quote after the first call, not before.
A monthly performance report covering qualified leads, cost per qualified lead, source performance and conversion rates — plus dashboard access for anything you want to check in between. If a number looks bad, it appears in the report before you ask about it.
We usually ask for an initial period long enough for the work to be judged fairly, because campaigns need learning time. Beyond that we would rather keep clients on results than on paperwork.
First leads typically arrive within days of launch. A reliable read on cost per qualified lead takes four to six weeks, and meaningful optimisation compounds from there. Anyone promising a transformation in week one is guessing.
Start Your Growth Journey
Ready To Make Conversion API & Tracking Work Harder?
Tell us where the funnel is leaking. We'll show you what a better version of it looks like.
A strategy call, not a sales pitch
Honest view of what your numbers should look like
No obligation, no long-term lock-in to start